Mission & Values

We are Toshiba: A “brave wolf samurai” spirit nurtures Toshiba’s rugby team as it turns on the promise of a new day

We are Toshiba: A “brave wolf samurai” spirit nurtures Toshiba’s rugby team as it turns on the promise of a new day

The “We are Toshiba” series looks at the individuals who embody Toshiba Groups philosophy, the “Essence of Toshiba,” and its three elements: the “Basic Commitment of the Toshiba Group,” “Our Purpose” …

2023/09/28
The Next Chapter for Japanese Rugby: How Toshiba is Helping to Write It

The Next Chapter for Japanese Rugby: How Toshiba is Helping to Write It

Watching rugby is a ­unique experience. The sound of the players breathing can be heard all the way to the stands. Muscled bodies crashing into one another. Before you know it, one player or another h…

2023/09/18
We are Toshiba: How One Man Decided to Look for a Better Way and Improved the Procurement Process

We are Toshiba: How One Man Decided to Look for a Better Way and Improved the Procurement Process

Procurement negotiates forests of rules and regulations to make sure that parts and materials, that meet specification and price requirements, are on site and at hand when manufacturers need them. How…

2023/09/15
Unleashing Mexico’s Power: Toshiba de Mexico’s Impact on a Thriving Nation

Unleashing Mexico’s Power: Toshiba de Mexico’s Impact on a Thriving Nation

Mexico stands at a pivotal moment, with the energy sector holding the key to addressing the nations pressing social challenges. With a population of 127 million, the country is experiencing steady gro…

2023/08/31
Digitally Connecting Hardware and Software – Toshiba’s Efforts to Solve Sustainability Issues

Digitally Connecting Hardware and Software – Toshiba’s Efforts to Solve Sustainability Issues

“DX is no longer a fad, it is a trend.” These were the words Mitsubishi Research Institute used in a report on the status of the corporate promotion of DX – digital transformation – and to summarize t…

2022/12/27
We Are Toshiba: “Do the right thing” leads us to think about best solutions for our customers and employees

We Are Toshiba: “Do the right thing” leads us to think about best solutions for our customers and employees

The Essence of Toshiba comprises the following three elements: Basic commitment of the Toshiba Group, our purpose and our values. Our brand purpose is “We turn on the promise of a new day” and we enco…

2022/06/29
We Are Toshiba: Harmonising Culture and Communication through a ‘Create Together’ Culture

We Are Toshiba: Harmonising Culture and Communication through a ‘Create Together’ Culture

The “Essence of Toshiba” is not only a platform to recognise the shining stars of the brand, but also a place where we go in-depth into what Toshiba really values. The Toshiba Clip team visited our of…

2022/02/02
We Are Toshiba: Create and Grow Together. Be a Positive Influence at the Workplace

We Are Toshiba: Create and Grow Together. Be a Positive Influence at the Workplace

Through their active involvement across many vital industry sectors, Toshiba employees worldwide live out the Essence of Toshiba’s values. With the Toshiba Clip team bringing us to Singapore, we had t…

2022/01/12
The Story Behind Toshiba’s New Global Brand Campaign Video

The Story Behind Toshiba’s New Global Brand Campaign Video

A newly released video from Toshiba, ‘A Sustainable World,’ opens with a bold statement: “We are Toshiba. We have an unwavering drive to make and do things that lead to a better world, both today and …

2021/04/16
We Are Toshiba: Do the right thing to maintain passengers’ comfort and safety

We Are Toshiba: Do the right thing to maintain passengers’ comfort and safety

Toshiba elevators and escalators are seen in a variety of buildings over the world, including TOKYO SKYTREE®, the worlds tallest freestanding broadcasting tower. Behind the scenes, field engineers ens…

2021/03/26