Mission & Values

Digitally Connecting Hardware and Software – Toshiba’s Efforts to Solve Sustainability Issues

Digitally Connecting Hardware and Software – Toshiba’s Efforts to Solve Sustainability Issues

“DX is no longer a fad, it is a trend.” These were the words Mitsubishi Research Institute used in a report on the status of the corporate promotion of DX – digital transformation – and to summarize t…

2022/12/27
We Are Toshiba: “Do the right thing” leads us to think about best solutions for our customers and employees

We Are Toshiba: “Do the right thing” leads us to think about best solutions for our customers and employees

The Essence of Toshiba comprises the following three elements: Basic commitment of the Toshiba Group, our purpose and our values. Our brand purpose is “We turn on the promise of a new day” and we enco…

2022/06/29
We Are Toshiba: Harmonising Culture and Communication through a ‘Create Together’ Culture

We Are Toshiba: Harmonising Culture and Communication through a ‘Create Together’ Culture

The “Essence of Toshiba” is not only a platform to recognise the shining stars of the brand, but also a place where we go in-depth into what Toshiba really values. The Toshiba Clip team visited our of…

2022/02/02
We Are Toshiba: Create and Grow Together. Be a Positive Influence at the Workplace

We Are Toshiba: Create and Grow Together. Be a Positive Influence at the Workplace

Through their active involvement across many vital industry sectors, Toshiba employees worldwide live out the Essence of Toshiba’s values. With the Toshiba Clip team bringing us to Singapore, we had t…

2022/01/12
The Story Behind Toshiba’s New Global Brand Campaign Video

The Story Behind Toshiba’s New Global Brand Campaign Video

A newly released video from Toshiba, ‘A Sustainable World,’ opens with a bold statement: “We are Toshiba. We have an unwavering drive to make and do things that lead to a better world, both today and …

2021/04/16
We Are Toshiba: Do the right thing to maintain passengers’ comfort and safety

We Are Toshiba: Do the right thing to maintain passengers’ comfort and safety

Toshiba elevators and escalators are seen in a variety of buildings over the world, including TOKYO SKYTREE®, the worlds tallest freestanding broadcasting tower. Behind the scenes, field engineers ens…

2021/03/26
We Are Toshiba: Do the Right Thing as the Last Line of Defense to Maintain Design Quality

We Are Toshiba: Do the Right Thing as the Last Line of Defense to Maintain Design Quality

What is a corporate philosophy? It may seem difficult to understand, but it encompasses the shared beliefs that every employee values and practices at work every day. Here, we introduce the thoughts a…

2021/02/24
We Are Toshiba: Be Sincere with Customers and Create Together Toward a Single Goal

We Are Toshiba: Be Sincere with Customers and Create Together Toward a Single Goal

What is a corporate philosophy? It may seem difficult to understand, but it encompasses the shared beliefs that every employee values and practices at work every day. Here, we introduce the thoughts a…

2021/01/29
We Are Toshiba: Connecting Customers with Toshiba to Raise the Quality of Life

We Are Toshiba: Connecting Customers with Toshiba to Raise the Quality of Life

What is a corporate philosophy? It may seem difficult to understand, but it encompasses the shared beliefs that every employee values and practices at work every day. Here, we introduce the thoughts a…

2020/11/18
We Are Toshiba: Grit is the Fuel to Drive Change

We Are Toshiba: Grit is the Fuel to Drive Change

Toshiba employees around the world are living out the shared values of the Essence of Toshiba through their active involvement across many vital industry sectors. Mr. Yuhei Katayama, in charge of sale…

2020/11/04